How Will Advancements in A.I. Affect Lead Generation?
What do marketers think will be the biggest trend of 2018? According to a BrightEdge survey conducted earlier this year, artificial...
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Terms and Conditions: Think Twice Before Clicking Agree
Imagine this: you’re spending a lovely afternoon at the park when you come across a booth promoting a free iPad giveaway. The woman at...
Incoming Scan Data: The Metroid Manga Universe
In honor of Nintendo’s massive E3 announcements regarding Super Smash Bros. Ultimate (including that of a certain winged villain), let’s...
![The Anatomy of the Perfect PPC Ad [Infographic]](https://static.wixstatic.com/media/a2467d_6aba8f26abcc4dddb9a936d26ea8dc56~mv2.png/v1/fill/w_292,h_165,fp_0.50_0.50,q_95,enc_auto/a2467d_6aba8f26abcc4dddb9a936d26ea8dc56~mv2.png)
The Anatomy of the Perfect PPC Ad [Infographic]
Pay per click (PPC) advertising takes a page out of Darwin’s “survival of the fittest” playbook. With so many advertisers fighting for...
The Best Ways to Optimize Your Pinterest Presence
Pinterest has grown from a humble image-sharing site into a full-fledged visual search engine, boasting 175 million monthly users and...
How to Make a Brand Style Guide
In digital marketing (and marketing in general), brand identity is everything. How else are you supposed to stand out from all the other...
Will Facial Recognition Bring the End of CAPTCHA?
By now, you’ve probably seen that viral image of a Chinese policewoman wearing a pair of high tech glasses. You know, this one. Police...
Beware the Botnet: When Zombie Computers Attack
The Internet: a vast computer network linking smaller computer networks worldwide. Using a variety of communications protocols, our...
Experiential Retail: How to Stay Strong in the Digital Age
There are a lot of dangerous buzzwords plaguing the retail industry. “Retail apocalypse!” scream headlines every time a big brand...
The Many Adventures of Space Pirate Captain Harlock
The year is 2977 AD. Much of humanity has taken to the stars, leaving the population of Earth wallowing in apathy and indulgence. After a...
Beautiful Disaster: The Artistic Legacy of Kyoko Okazaki
Harsh contrasts of black and white magnifying expanses of negative space. Loose penwork applied with reckless abandon. Lavish models...
What’s Really Happening Down on the Click Farm
Sure, we’re a little obsessed with bots on this blog. But we definitely keep tabs on another major ad fraud culprit: human click farms....
What Marketers Need to Know About Virtual Reality
“‘Illusion!’ he told himself. Clever optical devices, not reality... To his eyes the ground was mossy verdure; to his touch it was merely...
Why Do Bots Fill Out Forms?
We all know about affiliate marketing. A company looking for new customers asks affiliates to find them leads. In exchange, the company...
The Trouble With Click Fraud on Facebook
Introduced by Facebook in 2009, the like button quickly became a standard social media feature, with iterations popping up on Instagram...
They're Getting Smarter: A.I. Is Beating CAPTCHA Tests
A long time ago in 2000, computer scientists at Carnegie Mellon created a security tool we’ve all come to know: the CAPTCHA program....
How to Get the Best Results With Your PPC Copy
With so many rules, styles, and quirks, writing can be tricky. It’s easy to get your thoughts jumbled up or make grammatical mistakes....
4 Ways to Improve Your Website’s Bounce Rate
If you’re in the digital marketing space, you know monitoring your metrics is extremely important (even if it’s not always fun). You rely...
What the Heck Are Bots, Anyway?
Short for “robot,” bots are automated software programs built to carry out specific tasks. They do jobs that most people would find too...
5 Online Certifications to Boost Your Digital Marketing Skills
New year, new you. Or at least, an improved you. As 2018 kicks off, you might be thinking about boosting your job performance or beefing...
6 Ways Bad Communication Skills Can Damage Your Career
As 2018 rapidly approaches, some of you may be looking for a change in the new year. Perhaps you’re seeking a new position in your field...
![Circle of Life: The Online Advertising Ecosystem [Infographic]](https://static.wixstatic.com/media/a2467d_5e610f59c7d74d818497b688e04cb200~mv2.png/v1/fill/w_292,h_165,fp_0.50_0.50,q_95,enc_auto/a2467d_5e610f59c7d74d818497b688e04cb200~mv2.png)
Circle of Life: The Online Advertising Ecosystem [Infographic]
Nature is a beautiful thing. All plants and animals, large and small, depend on each other to keep the world turning. However, if one...
How to Market to the Empowered Consumer
Consumers are done. They’re seeing through the buzzwords, pandering messages, and shiny packaging. They’re tired of being passive...
The Communication Process: Getting Your Messages Heard
You literally can’t go a day in your life without communicating. This give-and-take of information is the building block of modern...
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