Content Marketing

Addressing Learning Loss in the English Language Arts Classroom

If you’ve been following the news, you’ve probably heard about learning loss. By definition, learning loss refers to any loss of learned...

20 Contemporary Books for Your High School Reading List

If you want to add more modern books to your curriculum, read this post!

Teaching Domain-Specific Words

We really don't talk enough about vocabulary on this blog, do we? All joking aside, conversations about vocabulary instruction are...

How to Build a High School Book List

It’s hard to believe that there are only a few months left until this school year wraps up! As things start to wind down, you might...

Discover How to Teach Vocabulary [Free eBook]

From writing essays and speaking persuasively to analyzing literature and understanding informational texts, having an extensive...

4 Methods of Teaching Vocabulary

A well-developed vocabulary is essential for student success, both in the classroom and beyond. That’s why it’s so important to give...

The 10 Best Discovering Literature Books of 2018

When it comes to literature, teaching the classics is important. But it’s never a bad idea to try something different once in a while,...

Is Email Address Verification Enough to Protect Your Operation?

As an email marketer, you know great campaign performance is only guaranteed if real people are receiving your messages. That’s why it’s...

Brand Safety: Are Your Ads Running on Illegal Streaming Sites?

Brand safety continues to dominate conversations whenever advertisers and marketers express their concerns with the current state of...

How Lead Generation Fraud Affects Brands and Consumers

If you’re working in the digital marketing space, you probably use lead generation forms as part of your marketing strategies. Usually...

What Is a Data Scientist?

We’re in a data explosion. As industries across the board go digital, from banking and energy to healthcare and retail, the sheer amount...

10 of the Best and Worst Rebranding Attempts

For businesses today, branding is everything. Branding defines your company’s purpose. It’s what positions you against the competition...

5 Important KPIs for Your PPC Campaign

There are many different KPIs (key performance indicators) to choose from when measuring how well your pay per click (PPC) campaign is...

Top 5 GDPR Fails (So Far)

Even though GDPR officially took effect back in May, companies all over the world are still scrambling to get their privacy rules in...

Web Scraping: How Bots Bypass Privacy Rules

Nowadays, it seems people are pretty concerned about their online data privacy. And honestly, they should be, especially with last year’s...

How to Write Stronger Email Content Using the AIDA Model

According to a HubSpot survey, when asked what types of content they’d like to see from brands, 63% of consumers over age 45 said they...

How Will Advancements in A.I. Affect Lead Generation?

What do marketers think will be the biggest trend of 2018? According to a BrightEdge survey conducted earlier this year, artificial...

Terms and Conditions: Think Twice Before Clicking Agree

Imagine this: you’re spending a lovely afternoon at the park when you come across a booth promoting a free iPad giveaway. The woman at...

The Best Ways to Optimize Your Pinterest Presence

Pinterest has grown from a humble image-sharing site into a full-fledged visual search engine, boasting 175 million monthly users and...

How to Make a Brand Style Guide

In digital marketing (and marketing in general), brand identity is everything. How else are you supposed to stand out from all the other...