ALANA DOMINGO

If you’ve been following the news, you’ve probably heard about learning loss. By definition, learning loss refers to any loss of learned...

If you want to add more modern books to your curriculum, read this post!

We really don't talk enough about vocabulary on this blog, do we? All joking aside, conversations about vocabulary instruction are...

It’s hard to believe that there are only a few months left until this school year wraps up! As things start to wind down, you might...

From writing essays and speaking persuasively to analyzing literature and understanding informational texts, having an extensive...

A well-developed vocabulary is essential for student success, both in the classroom and beyond. That’s why it’s so important to give...

When it comes to literature, teaching the classics is important. But it’s never a bad idea to try something different once in a while,...

As an email marketer, you know great campaign performance is only guaranteed if real people are receiving your messages. That’s why it’s...

Brand safety continues to dominate conversations whenever advertisers and marketers express their concerns with the current state of...

If you’re working in the digital marketing space, you probably use lead generation forms as part of your marketing strategies. Usually...

We’re in a data explosion. As industries across the board go digital, from banking and energy to healthcare and retail, the sheer amount...

For businesses today, branding is everything. Branding defines your company’s purpose. It’s what positions you against the competition...

There are many different KPIs (key performance indicators) to choose from when measuring how well your pay per click (PPC) campaign is...

Even though GDPR officially took effect back in May, companies all over the world are still scrambling to get their privacy rules in...

Nowadays, it seems people are pretty concerned about their online data privacy. And honestly, they should be, especially with last year’s...

According to a HubSpot survey, when asked what types of content they’d like to see from brands, 63% of consumers over age 45 said they...

What do marketers think will be the biggest trend of 2018? According to a BrightEdge survey conducted earlier this year, artificial...

Imagine this: you’re spending a lovely afternoon at the park when you come across a booth promoting a free iPad giveaway. The woman at...

Pinterest has grown from a humble image-sharing site into a full-fledged visual search engine, boasting 175 million monthly users and...

In digital marketing (and marketing in general), brand identity is everything. How else are you supposed to stand out from all the other...