Pay per click (PPC) advertising takes a page out of Darwin’s “survival of the fittest” playbook. With so many advertisers fighting for premium advertising space, you need to make sure your PPC ads can hold their own among the rest.
The strongest ad will be cleverly written and fully optimized for the platform it appears on. Search, display, and social ads each have unique formats and target different audiences, depending on where they appear.
Check out this infographic for tips on how to make PPC ads of all types stand out from the pack.
This post originally appeared on eZanga.