Writing | Alana Domingo

How to Make a Business Card People Won’t Throw Away

Whether you’re heading to a trade show, conference, or a client meeting, having a business card to share can give you an edge over...

What You Need to Know About Augmented Reality

Last year’s Pokémon Go phenomenon brought augmented reality (AR) to the masses. I remember spending the summer running around outside...

What Makes Entertainment Marketing So Special?

Brands want to be where the people are, but the trouble is that people are disappearing. Wanting to get away from in-your-face...

3 Ways to Keep Your Sponsored Content FTC Compliant

Earlier this year, a bunch of Instagram stars got in trouble over using sketchy advertising practices in their posts. The Federal Trade...

User Engagement: What Is the Participation Pyramid?

When we usually talk about user engagement in a digital marketing sense, we talk about how users respond to and interact with content. A...

What in the World Is Sponsored Content?

The online advertising landscape is changing. People are done dealing with annoying pop-up ads and pages riddled with banners and...

5 Money-Saving Graphic Design Tools for Small Business Marketers

It’s a fact: people like pictures. Before we invented the written word, we humans were recording our stories as drawings on cave walls....

3 Things to Try When You Have a Click Campaign That’s Not Working

A lot of people think pay per click campaigns are a quick and easy way to get conversions on a limited budget. However, not all PPC...

Internet Traffic 101: What Marketers Need to Know

Every website wants attention, and yours is no exception. But how do you know who’s seeing your stuff? How do you know where they’re...

4 KPIs for Measuring Display Campaign Success

Unless you live under a rock or insist on using an ad blocker to declutter your Facebook feed, chances are you’ve come across display...

3 Things Lead Generators Need to Do to be TCPA Compliant

Thanks to the Telephone Consumer Protection Act, most consumers go about their day without getting unwanted robocalls and spam texts...

Starland Graffiti [Art Review]

Visual Communication - Temple University Before I transferred to Temple, I lived for two years in Savannah, Georgia. On the south side of...

One Kilometer, Sixty-seven Years

SCAD Creative Fiction Writing II Light pollution from the distant cities to the south dissolved into the night sky, silhouetting the...

Insane [Music Review]

SCAD Writing for the Arts April 20, 2015 Whenever people ask me what kind of music I like, I always hesitate to answer. I’ve noticed...

Alternative Processes [Art Review]

SCAD Writing for the Arts When I stepped off the tour bus on that July day, I could feel the salty air on my skin. We were standing on a...

God

SCAD Creative Fiction Writing I Four planes took off from the carrier with a clamor and ascended into the morning sky. At the end of...