My name is Alana Domingo. Growing up with a wild imagination taught me a thing or two about creativity and its purpose in everyday life. No matter the task, whether it's blogging, email marketing, social media messaging, and more, I always strive to add a spark of artistry to everything I do.
Currently, I'm a content marketing specialist at an English language arts publisher whose mission is to make life easier for teachers around the country. In my spare time, I manage Hakutaku, my blog dedicated to sharing information about Japanese manga.
When I'm not writing, you can usually find me playing The Sims 3 or hanging out with my pet frogs.
Content Marketing Specialist
Prestwick House | November 2019 - Present
Promoted for displaying exceptional task management and copywriting skills
Leads corporate communication by setting and enforcing clear brand guidelines
Leads the creation of free resources to drive traffic, leads, subscribers, awareness, and other important metrics
Leads the creation of email marketing content, including newsletter emails, promotional emails, new product announcement emails, and email automation workflows
Manages the daily content production calendar, delegating tasks and deadlines to the appropriate team members
Manages ongoing SEO processes and reports on effectiveness and improvements
Works within content management systems to update and monitor content’s effectiveness
Assists in the planning and execution of new product launches, carefully maintaining consistency of branding and campaign messaging across all media channels
Performs all duties as outlined in the Copywriter position below
Copywriter
Prestwick House | November 2018 - November 2019
Writes concise, informative, and engaging copy to persuasively communicate creative ideas
Crafts digital marketing content, including blog posts, social media content, and emails
Updates and maintains web content, including product pages and content marketing pages
Ensures that marketing materials comply with all brand and style guidelines
Develops print advertising copy for physical collateral under strict deadlines
Manages ongoing copy improvement processes to increase sales and improve customer experience
Owner & Writer
Hakutaku.us | January 2018 - Present
Writes content for blog posts, including manga editorials, reviews, and industry updates
Engages with site visitors and users on Twitter, Pinterest, Instagram, and Discord
Performs regular website maintenance via WordPress and cPanel hosting dashboards
Analyzes website performance via Google Analytics, Yoast SEO, and Jetpack platforms
Designs visual web assets, including site logos, featured images, and social media images
Edits guest contributors' submissions and provide positive feedback
Publishes content to Flipboard news aggregator
Schedules social media content using Crowdfire
Junior Content Writer
Anura.io | April 2017 - October 2018
Wrote new content for blog posts
Researched digital marketing trends and ad fraud threats for content creation
Analyzed marketing campaign performance via HubSpot CRM
Scheduled social media content and engaged with users on Twitter, LinkedIn, and Facebook
Designed visual media collateral for various campaigns, including blog posts, CTAs, and social
HubSpot Inbound Certification
HubSpot Inbound Sales Certification
HubSpot Inbound Marketing Certification
HubSpot Email Marketing Certification
Google Online Marketing Fundamentals Certification
Cybrary Malware Fundamentals Certification
Over the last year, I've had the pleasure of working alongside Alana. Although I oversaw Alana's work at Prestwick House, I say "alongside" because we collaborated on nearly all projects and deliverables. Alana is a core member of the Prestwick House marketing team and her contributions yielded tremendous growth in organic and email channels among other aspects of the business. Alana is an excellent copywriter and inbound marketer. She has a real talent for crafting words and thinking through the experiences associated with the content that she creates. Her work ethic and communication skills make her a pleasure to work with–she requires little management and is a heads-down worker. When you assign a project to Alana, there's no doubt that it will get done, and done well.
If you are looking for a skilled marketing professional, look no further than Alana Domingo.
CHRIS GRIFFITH / MARKETING MANAGER / PRESTWICK HOUSE
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