Hey!

My name is Alana Domingo. Growing up with a wild imagination taught me a thing or two about creativity and its purpose in everyday life. No matter the task, whether it's blogging, email marketing, social media messaging, and more, I always strive to add a spark of artistry to everything I do.

 

Currently, I'm a content marketing specialist at an English language arts publisher whose mission is to make life easier for teachers around the country. In my spare time, I manage Hakutaku, my blog dedicated to sharing information about Japanese manga.

 

When I'm not writing, you can usually find me playing The Sims 3 or hanging out with my pet frogs.

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EXPERIENCE

Content Marketing Specialist

Prestwick House | November 2019 - Present

  • Promoted for displaying exceptional task management and copywriting skills

  • Leads corporate communication by setting and enforcing clear brand guidelines

  • Leads the creation of free resources to drive traffic, leads, subscribers, awareness, and other important metrics

  • Leads the creation of email marketing content, including newsletter emails, promotional emails, new product announcement emails, and email automation workflows

  • Manages the daily content production calendar, delegating tasks and deadlines to the appropriate team members

  • Manages ongoing SEO processes and reports on effectiveness and improvements

  • Works within content management systems to update and monitor content’s effectiveness

  • Assists in the planning and execution of new product launches, carefully maintaining consistency of branding and campaign messaging across all media channels

  • Performs all duties as outlined in the Copywriter position below

Copywriter

Prestwick House | November 2018 - November 2019

  • Writes concise, informative, and engaging copy to persuasively communicate creative ideas

  • Crafts digital marketing content, including blog posts, social media content, and emails

  • Updates and maintains web content, including product pages and content marketing pages

  • Ensures that marketing materials comply with all brand and style guidelines

  • Develops print advertising copy for physical collateral under strict deadlines

  • Manages ongoing copy improvement processes to increase sales and improve customer experience

Owner & Writer

Hakutaku.us | January 2018 - Present

  • Writes content for blog posts, including manga editorials, reviews, and industry updates

  • Engages with site visitors and users on Twitter, Pinterest, Instagram, and Discord

  • Performs regular website maintenance via WordPress and cPanel hosting dashboards

  • Analyzes website performance via Google Analytics, Yoast SEO, and Jetpack platforms

  • Designs visual web assets, including site logos, featured images, and social media images

  • Edits guest contributors' submissions and provide positive feedback

  • Publishes content to Flipboard news aggregator

  • Schedules social media content using Crowdfire

Junior Content Writer 

Anura.io | April 2017 - October 2018

  • Wrote new content for blog posts

  • Researched digital marketing trends and ad fraud threats for content creation

  • Analyzed marketing campaign performance via HubSpot CRM

  • Scheduled social media content and engaged with users on Twitter, LinkedIn, and Facebook

  • Designed visual media collateral for various campaigns, including blog posts, CTAs, and social

 

CERTIFICATIONS

HubSpot Inbound Certification

HubSpot Inbound Sales Certification

HubSpot Inbound Marketing Certification
 

HubSpot Email Marketing Certification
Google Online Marketing Fundamentals Certification

Cybrary Malware Fundamentals Certification

WRITING PORTFOLIO

 

TESTIMONIALS

Over the last year, I've had the pleasure of working alongside Alana. Although I oversaw Alana's work at Prestwick House, I say "alongside" because we collaborated on nearly all projects and deliverables. Alana is a core member of the Prestwick House marketing team and her contributions yielded tremendous growth in organic and email channels among other aspects of the business. Alana is an excellent copywriter and inbound marketer. She has a real talent for crafting words and thinking through the experiences associated with the content that she creates. Her work ethic and communication skills make her a pleasure to work with–she requires little management and is a heads-down worker. When you assign a project to Alana, there's no doubt that it will get done, and done well.

If you are looking for a skilled marketing professional, look no further than Alana Domingo.

CHRIS GRIFFITH / MARKETING MANAGER / PRESTWICK HOUSE

 

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