Is Email Address Verification Enough to Protect Your Operation?

As an email marketer, you know great campaign performance is only guaranteed if real people are receiving your messages. That’s why it’s important to clean your email lists on a regular basis, especially if you aren’t building them yourself.

Marketers should definitely use email verification services as part of their list hygiene practices, as they certainly improve email deliverability and reduce hard bounces. However, they do have a few limitations.

Continue reading on Ongage.

© 2019 by Alana Domingo. All content is copyright-protected.

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