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How Lead Generation Fraud Affects Brands and Consumers

If you’re working in the digital marketing space, you probably use lead generation forms as part of your marketing strategies. Usually found on landing pages, pop-ups, and other webpage assets, lead generation forms let you collect information about potential customers by offering something valuable in exchange for personal data.

Unfortunately, like everything else online, lead generation forms aren’t safe from fraud. Bad actors are using form fills in a number of ways, all to make some money at the expense of online businesses.

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